Fast Company Article About EOS Lip Balm

FastCompany in its article “The Untold Story of How Lip Balm Upstart EOS Outdid Chapstick” talked about an unprecedented increase in the sales performance of EOS lip balms over its pioneering Chapstick in the business. The Lip Balm is EOS leading product in sales. The EOS lip balm comes in small sizes and brands with different enticing colors very distinct from other lipsticks. In addition, the balm has delightful flavors women and filled with antioxidant-rich vitamin E soothing shea butter, and jojoba oil. The product lip balm brands resonate with younger women is sold around the world. The major in store in the USA included supermarkets such as Target, Wal-Mart, Costco and many others. Online retailers includes eBay, Lucky Vitamin and Amazon.

Sanjiv Mehra, the Managing Director and co-partner of EOS with vast his experience from Pepsi Cola and Unilever teamed with Jonathan Teller and Craig Dubitsky and successfully created a well-thought idea that brought a shake up the beauty aisle in supermarkets. In their research, the EOS founders found many young women tremendously used the product as part of their beauty enhancement. They learned that tube like lip balm was not easy to find when kept in handbags, and women preferred the pot like lip balm that was easy to retrieve from their bags. The users do not also like to apply the balm with their fingers for unhygienic reasons.

EOS Lip Balms domination in the beauty market was an unintended consequence because the owners provided less information about the product to the public but rather focused their attention on creating products and distributing them. The name of the company “Evolution of Smooth” attracted the attention of market watchers due to its high volume sales and its quality organic products that were in sharply contrasted with the cylindrical tube of Chapstick.

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Julie Zuckerberg Leads Innovation In Recruiting

Julie Zuckerberg of Deutsche Bank is known for implementing innovation in recruiting. The Executive Talent Acquisition Lead of the bank is accredited with bringing the best talents to the firm, with respect it wide and diverse requirements. In her current role, she collaborates with different business leaders of various verticals including Private Wealth & Commercial Clients, Global Technology & Operations, and Asset Management, to plan and execute strategies on recruitments to these verticals. She takes active role in offers and negotiations of Managing Director level recruitments to various business divisions by consulting with material risk takers and function stakeholders. She also leads the team of recruiters by providing them strategic guidance and coaching for sources and other recruiting coordinators. She also counsels the leadership of the firm and executive committees by providing various recruitment strategies that are bringing the best talents into the firm. She ensures that the firm is rightly projecting itself as a great place to work through various activities including employee engagement, management initiatives, and options for advancing in career.


Before being promoted to the current role, Julie was working as Vice President and Executive Recruiter in the bank with various responsibilities. She had been working with business partners and hiring managers, and conducted full-cycle recruitment process for Director and Managing Director level recruits of various verticals including Audit, Finance, Investor Relations, US Compliance, Legal etc. She also ensured smooth transition of internal mobility between various teams by consulting with the managers. She provided guidance on various sourcing strategies including agency engagement, search firm, direct recruitment, networking methods, etc. She took care of the contract management with external agencies, sourcing firms, search firms etc., and ensured proper and sufficient supply of talent pool with respect to the requirements. She worked with various departments to make sure that they follow various regulatory requirements, and designed and implemented if required any. She started her career with Hudson as the Director of Candidate Placement with responsibilities of recruiting case managers, attorneys, support staff etc., for various clients. She educated the employees about various opportunities in the firm, benefits, and working conditions. Later she joined with Citi as Vice President and Executive recruiter with primary responsibilities. It includes managing recruitments at business leadership level, advising recruitment strategies to various business leaders, initiating and managing various complex job offers, sourcing global talents considering the requirements, and managing different search and sourcing firms. She also worked with New York Life Insurance Company for four months before joining Deutsche Bank.


While coming to her education, Julie Zuckerberg completed her graduation in Philosophy from Brooklyn College – City University of New York. She also completed her J.D. from New York Law School. She is a fitness enthusiast and loves running and cycling. She invests her spare time in arts, photography, and technology news. She shows her support on human rights, animal welfare, and civil rights activism including campaigns. She collaborates with other recruiters from various industries to give campaigns and coaching on various opportunities, to the aspiring job seekers across the country.