Norman Pattiz, the Chairman of PodcastOne together with the Vice President of Strategy at Edison Research Tom Webster, released the results of multiple studies conducted across five major platforms specializing in various categories of products.
This research was conducted during the last six months of 2016, and it revealed how consumers are influenced to buy products and services when using podcast advertising platform.
Three independent studies were conducted by the researcher, and they involved prominent brands that were focusing on launching new ad messages, while others were less prominent brands targeting to influence their presence on market. Learn more about Norman Pattiz: http://www.prnewswire.com/news-releases/president-clinton-names-norman-pattiz-as-member-of-the-broadcasting-board-of-governors-72895702.html
Edison Research conducted several online surveys before and after running the podcast adverting campaigns, and they revealed that the audiences were more likely to consider those brands.
The objective of podcast advertising is to ensure there is an enhanced awareness compared to traditional modes of advertising. According to Tom Webster, the research was aimed at identifying the effect of podcast advertising among the leading brands.
Executive Chairman of PodcastOne
Norman Pattiz founded PodcastOne in 2013. He is also the owner of Courtside Entertainment and Westwood One. Under the leadership of Pattiz, Westwood One was recognized as one of the largest providers of entertainment, talk shows, sports and news in the American’s broadcasting industry. The company owned and distributed various radio programs including CBS News, NFL Football, CNN radio, March Madness, NCAA Basketball and others. In 2010, the executive founded Courtside Entertainment Group, and three years later he founded PodcastOne. The latter is a leading podcast advertising platform nationally.
Towards the end of Bill Clinton’s tenure as the President of the United States, Norman Pattiz was appointed to serve as a member of BBG. President Bush extended Pattiz’s contract in 2002. The BBG provides oversight role to several broadcasting stations including Radio Liberty, VOA, Radio Free Europe and others.
PodcastOne’s executive also initiated the launching of Arabic TV and radio services in several Middle East countries targeting more than 40 million audiences. Besides his big role in the broadcasting industry, Mr. Pattiz serves as the chairman and member of various organizations.