Sweetgreen is a high end salad chain that has been dominating in the northeast of the United States for the better part of the past decade. Their mission from the outset was to deliver high quality, healthy meals that gave people something filling to eat for lunch or dinner.
Founded by Nicolas Jammet, Jonathan Neman and Nathaniel Ru the team has consistently pushed the envelope when it comes to what a fast food chain of restaurants can do and what they should be willing to do. Let’s dig into the Sweetgreen experience to see just how this group of young business owners have transformed an industry.
To fully appreciate what Sweetgreen is doing you have to understand what guided them to have these goals to begin with. Nathaniel RU and his co-founders all lived and studied on campus together at Georgetown University.
While there they came to realize that there really just weren’t healthy alternatives in the fastfood world. In order to eat quickly in between classes or before studying at night they would have to really sacrifice their healthy. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
This was obviously not ideal for anyone. So, they began to brainstorm a business concept while studying, ironically enough, together at an entrepreneurship class. Eventually they would settle on the idea for Greens, the first name that Sweetgreen would eventually take over from.
Nathaniel Ru has been a vocal leader for the company over the past ten years. His work as a CEO has been invigorating to watch and it is really starting to sway how the rest of the industry looks inward toward themselves.
Ru and his co-founders have worked steadily to make sure that they don’t fall into the same corporate traps that many other young and energetic companies end up capitulating to. Instead they’ve stayed focused on what makes them special by catering to their customers like tech giant Apple. Sweetgreen is an experience and it is one that addresses your hunger, your community and your wallet.
Nathaniel Ru is young enough to know that he can do things better but old enough to know that he has come a long way.
Ru says that a few of the key things he has learned over the years include being willing to work together with team members — even if you feel like you aren’t ready to do that. Ru also says that he admires Kevin Plank from Under Armour.
Learn more about Nathaniel Ru: