Luiz Carlos Trabuco Cappi is among the select few executives who are influential in Brazil’s economic life. This reputation is owed to his role as the president of Bradesco, one of the foremost financial institutions in Brazil. As a key figure in the Brazilian economic space, Luiz Carlos Trabuco Cappi’s opinions capture the attention of both political and business professionals in the country.
Luiz Carlos Trabuco Cappi took over Bradesco’s leadership in March 2009, at a time when the rival bank, Itau Unibanco, had taken the lead in the market. For this reason, he was presented with the challenge of closing the gap on Itau Unibanco. Nonetheless, upon assuming the bank’s top position, he stated in an interview that leadership was not an objective. Additionally, Luiz Carlos Trabuco Cappi stressed Bradesco’s goal of performing an excellent job in all the municipalities that it serves.
Background and Experience
As one of the people at the helm of Bradesco, Luiz Carlos Trabuco Cappi has served the company in different hierarchy levels. As a testament to this fact, he joined Bradesco back in 1969. Luiz Carlos Trabuco Cappi started as a clerk, where Amador Aguiar, Bradesco’s founder, had established the bank’s first branch. He joined the headquarters in Sao Paolo after working for the Marilla-based agency for about two years.
In 1984, Luiz Carlos Trabuco Cappi was promoted to a marketing director. During his tenure in the marketing position, he curved a name for himself for promoting Bradesco’s openness to the media and modernizing its publicity.
Later on, Luiz Carlos Trabuco Cappi assumed the role of president and executive director of Bradesco’s private pension unit between 1992 and 1998.
His growth at the bank did not stop there, as he went ahead to become the executive vice president in 1999. Thanks to his impressive work ethic and hard work, Luiz Carlos Trabuco Cappi became the president of Bradesco Seguros, Bradesco’s insurance company, which he steered from 2003 to 2009.
Bradesco Seguros is known for contributing nearly 30% of all Bradesco’s profit to this day. Upon assuming the role of president, he established a corporate university and called for the renewal of Bradesco’s leadership cadres. After taking over the presidency, the insurance company’s experienced market share growth and eventually became the in all of Latin America largest insurer.
Away from his experience in the private banking and insurance sector, Luiz Carlos Trabuco Cappi is a well-educated individual. Contrary to other executives with degrees in areas such as engineering, accounting, business administration and economics, he possesses a degree in philosophy from the popular University of Sao Paolo in Brazil. In addition, he attended the University of Sao Paolo’s School of Sociology and Politics for postgraduate studies in socio-psychology.
Successes in the Industry
Upon assuming the president’s role in the company, Luiz Carlos Trabuco Cappi made several moves to take back the Bradesco’s leadership in the private banking sector. Thanks to the approval by the chairperson of the board, Lazaro Brandao, Bradesco successfully acquired HSBC’s branch in Brazil for $5.2 billion in 2015. In fact, this was dubbed the largest transaction in all of Brazil at the time.
An aggregate of both HSBC and Bradesco’s shares caused Osasco-based Banco de Deus to trump Itau Unibanco in three aspects including total investment fund, branch network and the number of account holders. Luiz Carlos Trabuco Cappi told MONEY during an interview that Bradesco had managed to achieve at once what organic growth would have taken the bank to accomplish in six years. Thanks to the impressive acquisition deal, MONEY named him Entrepreneur of the Year in the Finance category.